Buy Annuity Leads Online! - How to Pick the Right Leads
By Ira Glasser
There are many annuity lead providers on the internet. I have eliminated all of the headache that comes with buying leads online with the following information. I now use just 1 great website that has helped my business become a super producer. Use these tips to find the right online lead provider for your business.
Most online lead providers use the telephone to generate the lead. This is a major red flag. Leads that have been called without showing any interest and simply "meeting the target market" are not likely to convert. Odds are, the prospect gave the telemarketer their information just so they could get off the damn phone! If the provider is generating leads through the internet, ask them if they will point you toward their landing pages to inspect for quality information. This is the step in which I picked the 1 provider that I stuck with. Don't be afraid to ask for a sample lead. Most good providers will allow this and that way you can evaluate the lead and see what you think. Don't take this step too seriously though, as you know, not all leads sell. If the sample lead doesn't sell don't eliminate that provider, simply evaluate the lead for overall quality.
Always make sure the provider does not sell leads twice. You would be surprised how often this happens. Why would you spend money on a lead that 3 other people in your area are already working. This is just unacceptable on all accounts and you should never buy a lead that has already been sold or will be sold again.
This might sound crazy to you, but look for a provider that offers NO RETURN policy. You should only buy from a provider that will not let you return the lead if it is a lemon. The reason for this is simple when you think about it. Why would you want to buy from a pool of leads knowing that half of them have been returned and are not likely to convert? Another reason for no returns is, if there are no returns, the provider is confident in their product. The provider that I use is the ONLY provider with a no return policy.
Find a provider that offers a monthly lead programs. I automatically get 25 leads a month from my provider. This just makes it much easier to focus on selling leads rather than generating leads. It is also great in the fact that I know exactly how much money to budget for my marketing costs every month.
Posts
